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WHO IS PEER ACTION?

... one that is of equal standing with another.

PEER >

ACTIOn >

...the process of doing something, typically to achieve an aim.

Peer Action is a boutique, hands-on consultancy that works with small to medium businesses to drive performance and establish a path for significant growth.

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For over 10 years, we have been working closely with business owners and leaders within the IT and professional services sectors to improve their business performance by establishing new revenue streams, maturing processes, positioning their brand, products and services to attract their ideal customers, and providing the missing senior skill sets that are vital to their success.

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We deliver value through active engagement as peers in your business. We love rolling up our sleeves, getting involved to get the job done efficiently, and working in a flexible way to deliver the required level of input and support to maximise your success.

PRINCIPAL CONSULTANTS:

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ANNETTE HENRY

Annette is a successful entrepreneur and experienced company director with over 30 years working in software solutions, business management and managing strategic vendor/partner relationships. Annette possesses strong leadership and organisational skills combined with business acumen and common sense.

Annette has experience growing companies from start-up, shepherding them through mergers and acquisitions, grown shareholder value and demonstrated strong corporate economic growth through strategic sales.

 

Annette is passionate about creating sustainable business success that people want to be a part of and customers love. Her leadership brings people together to capitalise on the strengths of the team and deliver extraordinary outcomes.

SPECIALISATIONS:

  • Executive Leadership

  • Revenue Stream Building

  • Financial Efficiency

  • Service Delivery Maturity

  • Sales Team Establishment

  • Go-To-Market Strategies

  • Vendor Partnerships

  • Operational Process Efficiency 

Education:

  • RMIT University
    - Masters of Business (IT)

  • University of Queensland
    - Bachelor of IT

  • Australian Institute of Company Directors - Diploma 

  • ITIL Foundation Certificate
    in IT Service Management

RECOGNITION:

  • Telstra & Qld Govt Small Business Awards - Qld State Finalist 2003

  • Young Business Women's Award - Qld State Finalist 2002

  • IBM Global Midmarket Leadership Award 2003 (as CEO of Eos Solutions)

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TRACEY PEARCE-SAMPSON

For over 25 years, Tracey has held marketing, brand and design management roles within Australia and the UK.

 

Across all roles, organisations and projects – one thing has been at the core of what drives Tracey ... that your customers should be at the heart of your business, and the role of marketing and brand strategies is to consistently and effectively communicate how your business authentically help their challenges.

 

As qualified marketeer, designer and brand specialist, Tracey has a rare blend of being creative and technical yet analytical, strategic and commercially minded. This blend of hands-on skills allows Tracey to work closely with business owners to understand their business objectives, analyse how that translates to their marketing strategy, then help them execute on it with creative, market-ready ideas.

 

As a creative problem solver, Tracey works to deliver brand strategies, campaigns, content and design that achieves their goals, deliver the outcomes they want and resonant with their customers.

SPECIALISATIONS:

  • Integrated Marketing Strategies

  • Brand Strategy

  • Rebrand & Repositioning

  • Digital Marketing

  • Content Marketing

  • Graphic Design

  • Sales Enablement

  • Communications

Education:

  • Charles Sturt University (AUST) Bachelor of Marketing

  • Chartered Institute of Marketing (UK) Diploma of Marketing 

  • Level C - Brand Strategist

  • The Advertising Academy (AUST) Diploma Commercial & Graphic Design 

RECOGNITION:

“Tracey is a thinker and doer who takes full ownership of marketing at a leadership level –strategic thinking, creative design development and execution. Tracey understands and appreciates the connection between product, sales and marketing. Her professionalism and work ethic is impressive. Tracey is proactive, an effective communicator and an allrounder that will always go the extra mile to kick team goals."

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